Dog waste removal · Macomb County, MI
(586) 555-0142

For printers, sign shops & partners

The Poopy Scoops brand kit

Logos, the mascot, colors, and type. Download what you need; keep the pink pink.

The Poopy Scoops emblem

01 · Logos

Logos

Use the primary logo whenever there's room. On pink or dark backgrounds, use the reverse versions. Leave clear space around every logo equal to the height of the "P".

Primary horizontal logo
Primary logoFor white and light backgroundsPNG
Reverse horizontal logo
ReverseFor dark backgroundsPNG
Logo on pink
On pinkSocial headers, bannersPNG
Emblem
EmblemStickers, yard signs, truck doorsPNG
Emblem, night version
Emblem, nightMerch, dark apparelPNG
Round badge
BadgeSocial avatars, faviconsPNG App icon
Wordmark
Wordmark (vector)Embroidery, vinyl cutting, engravingSVG pink SVG white SVG plum PNG

02 · Mascot

Meet Scoopy

Our beagle, pooper scooper in paw, pink star bandana on. Scoopy is the face of the brand: friendly, a little proud of the job, never gross.

  • Use the die-cut sticker version on photos and busy backgrounds.
  • Keep Scoopy upright or tilted a little. No flipping, stretching, or recoloring.
  • Never show actual poop next to Scoopy. The scooper says enough.

Sticker PNG Cut-out PNG

Scoopy, die-cut sticker version

03 · Color

Colors

Scoop Pink leads. Plum does the talking. Everything else supports. Click a swatch to copy it.

For vinyl and paint, match Scoop Pink to your supplier's closest hot pink and approve a printed swatch. Screens show it brighter than any ink can.

04 · Type

Typography

Two free Google Fonts (SIL Open Font License), so any printer can get them.

We scoop.
You relax.

Titan One · Logo, headlines, big numbers. Never for paragraphs.

Get Titan One

Weekly dog poop pickup with a gate-check photo after every visit.

Figtree (400–900) · Everything else: body, buttons, labels. Use ExtraBold for small caps lines.

Get Figtree

05 · Print

Print-ready files

PDFs at final size with 0.125 in bleed on every side. Each QR code opens a tracked link (poopyscoopsmi.com/card, /hi, /yard, /truck), so the website shows which piece brought in every lead.

Business card, front and back
Business card3.5 × 2 in, two-sidedPDF
Door hanger, front and back
Door hanger4.25 × 11 in, 1.25 in hole (use your printer's die)PDF
Yard sign
Yard sign24 × 18 in coroplastPDF
Car door magnet
Car door magnet24 × 12 in, one per front doorPDF

Door hangers: leave one on the five houses on either side of every new customer. Yard signs: ask happy customers if you can leave one up for a week after the first cleanup.

06 · Voice

How we sound

Playful, never gross. Confident, never cocky. One pun per sentence, max.

  • We scoop. You relax.Primary tagline
  • Your dog's #2 is our #1 priority.Social, merch
  • Step on grass, not surprises.Door hangers, ads
  • Your yard called. It wants its grass back.Calls to action
  • Spread the love, not the poop.Referrals